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What is Keyword Density and Why Does It Matter? As a birth and wellness professional working to incorporate blogging into my business model, I was not familiar with keyword density until I downloaded the Yoast plugin and learned that I needed a more strategic approach in my application to use keywords and in writing my […]
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To my fellow birth and wellness professionals, the doulas, childbirth educators, lactation consultants, midwives, and wellness consultants, writing content that speaks directly to your ideal client is critical to building a practice that feels fulfilling and sustainable. In the continuous transitioning arena of digital marketing, your content is more than just a way to promote […]
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Please note that Fertile Optimism does not provide financial or tax advice; this article is for general informational purposes only, and we strongly encourage all birth and wellness professionals, readers and others to consult a qualified financial advisor and tax advisor to determine the best course of action for their specific business or personal circumstances. […]
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Holistic Framework for a Positive Birth Experience The 4Ps of labor—Passenger, Passageway, Powers, and Psyche — are essential elements that influence the progress and outcome of labor and birth. These components work together in a dynamic process, and each plays an important role in supporting a safe and effective labor experience. The Passenger refers to […]
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Doulas play an important role in providing emotional, physical, and informational support to families during pregnancy, labor, and postpartum. While the work is incredibly rewarding, running a doula business comes with its own set of business challenges. These doula challenges can vary, but whether you’re just starting out or have been practicing for years, addressing […]
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Common Items For Your “Doula Go Bag” A doula should have a well-stocked bag with all the necessary items to provide comfort and support to expectant mothers. Items designed to help the mother relax and feel comfortable are essential components of a doula bag, items like essential oils, massagers, and soothing music. These items can […]
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Social Media MeWe for Your Doula Business Social media platforms offer doulas invaluable opportunities to connect with expectant parents, build a community and promote their services. MeWe, a privacy-focused social networking platform, offers doulas a unique space to authentically connect with clients and cultivate meaningful relationships. In this article, we share effective marketing strategies on […]
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CHALLENGES TO BUILDING YOUR DOULA BUSINESS SUPPORTED BY USING ETSY Working as a doula is very fulfilling, but it also comes with challenges, especially when it comes to building a steady client base. This task can be daunting, especially for newbies who lack extensive experience or referrals. Additionally, if you are more introverted or have […]
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BLOGGING AS A FORM OF EXPRESSION Anguish and concern can be released by expressing one’s thoughts using pen and paper, or in the case of blogging for doulas and wellness professionals, the keyboard. For many, as part of their own personal appeal, journaling or blogging may begin and pass speedily when expressing thoughts, feelings, ideas, […]
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Understanding Birth Doula Support and Its Benefits What is a Birth Doula? A birth doula is an understanding and compassionate professional who provides continuous emotional and physical support to women during labor, birth, and the immediate postpartum period. At Fertile Optimism, we highlight the many benefits of having support by a birth doula, ensuring doulas […]
