is open to decide if she desires herbs or if she desires meds.  It is her will to opt for acupuncture and massage or the epidural.  The doula as support person, for the birthing mother, has as her goal helping to manage uneasiness and discomfort.  For this outcome, at its genesis all concerns, desires and expectations are out in the open addressed, discussed and agreed upon prior to commitment.  

When a birth is good the birthing mother is free, free to do what she needs to do.  She mustn't be concerned about the mundane.  With the doula as her cornerstone she is helped to trust her body.  She is supported in feeling strong and capable.  Her fears are extinguished or at the very least, wrapped nicely and put away.   The doula is sincerely concerned for the birthing mother, The doula understands, it is the birthing mother's choice, she 

Doulas Support the Birthing Mother

A Doula's philosophy

The Doula Business Network Services Guide is an essential database created to connect and support birth professionals in California. It is a gateway to foster relationships and improve the quality of birth care. 

Doula Business NETWORK

04.

A Doula will want to provide each of her clients with a contract that is agreed upon and signed by both parties .  We offer a complimentary contract template that can be modified to fit your services and area.

DOULA CONTRACT TEMPLATE

03.

There are a few ways a new and aspiring doula can find clients.  If your local hospital has a program for volunteer doulas - that is a good place to start.  It also will help to hone your skills.  Other options are:  

find clients

02.

To become a doula it is important that you receive the appropriate training and certification.  Dona International is a leader in education for doulas, but there are others.  

training & certification

01.

Go to Course

LEARN MORE

The course focuses on both caring for clients and building a business, helping prepare you to enter the birthing support field with confidence and a solid foundation.

  • Build a Strong Business Foundation: Gain practical tools to build or grow your doula business with confidence.
  • Master Client Acquisition: Learn proven strategies to attract and retain clients and build trusting relationships.
  • Create Your Personalized Business Plan: Establish a roadmap that aligns with your goals and values.
  • Enhance Marketing & Branding: Effectively market your services and create a brand that speaks to your ideal clients.
  • Manage Finances & Time with Ease: Become adept in establishing  financial and time management for smooth business operations.
  • Grow Your Professional Network: Connect with a community of like-minded doulas and professionals.
  • Coaching & Mentorship: Targeted guidance and support to keep you on track for success.

If you still have questions, contact us at fertileoptimism.com/contact.

WHAT WE WILL COVER

Our Doula Business Fundamentals course is now here!  We tirelessly worked to bring you a truly awesome doula business building course, and we are proud to present our "baby" to you.  This certified course is for you if you have completed your doula training and now want to offer your doula services in a welcoming, warm and professional way,

Fertile Optimism’s Certified Doula Fundamentals Course is a well-structured training program that provides comprehensive training in the fundamental core aspects of constructing your doula business. Our certification course is carefully researched and provides evidence-based information and actionable exercises to help you build a solid foundation for your doula practice.

If you have completed doula training and want to capitalize on that knowledge by establishing your doula services in a welcoming, warm and professional manner, the Certified Doula Fundamentals Course provides an excellent opportunity for aspiring doulas to acquire evidence-based knowledge and practical skills essential to starting and running a doula business you can be proud of.

 Doula Business Fundamentals

enrollment is now open!

A COURSE for Aspiring Doulas

Go to Course

LEARN MORE

This course is designed to assist the birth professional in recognizing three postpartum cognitive disturbances; postpartum blues, postpartum depression and postpartum psychosis and to help the doula to know her role should any of these three postpartum cognitive disturbances be encountered.  

Course Objective
:
  1. Consideration of the signs and symptoms from the mother that mirror postpartum cognitive disturbances; postpartum blues, postpartum depression and postpartum psychosis.
  2. Addressing the signs and symptoms of postpartum cognitive disturbance; postpartum blues, postpartum depression and postpartum psychosis within the Doula scope of practice.
  3. Appropriate handoff of the mother’s care to  those adequately qualified to care for signs and symptoms of postpartum cognitive disturbance; postpartum blues, postpartum depression and postpartum psychosis.

Certified Certificate Upon Successful Completion

Postpartum Depressive States

CONTINUED EDUCATION TRAINING

GO TO COURSE

learn more

This course is designed to serve as a refresher to existing Breastfeeding counselor/educator (CBC/CBE) or certified lactation consultant/educator (CLC/CLE) training,  

Course contents include
:
Explaining how breast milk is made
Managing poor milk supply
Breast compression
Engorged breasts
Breastfeeding while pregnant
Using a breast pump
The nursing area

Certified Certificate Upon Successful Completion

Back to Basics Breastfeeding 101

CONTINUED EDUCATION TRAINING

I Need That

Investment $0.00

These three tri-fold brochures are yours to use solely with your clients, to help inform them of the signs associated with pre-labor., active labor and help in minimizing interventions.  Using Microsoft Publisher you can edit each borchure by adding your name or businesss name, logo, website address and phone number.  Each brochure has an area for you to add information about you, your business or your services.   


Complimentary Birth Pro Tools

 Tri-Fold Brochures for Your Clients

Birth Doula
A birth doula should be a professionally trained support person who helps the mother during pregnancy and at the time of childbirth. The birth doula’s role is to offer hands on support, guidance, and assistance, providing the mother practical measures of comfort, in essence it is as if the doula is mothering the mother. A birth doula, by her experience and training recognizes the impact of childbirth on the mother. The birth doula’s role is not to provide medical support, but to provide practice physical support for the laboring and birthing mother.

Postpartum Doula
Just as the word suggest, a professional postpartum doula provides the mother and the family with evidence-based support, assistance, and guidance during the postpartum period. This service typically begins within the days, and possibly up to a year after the birth of the child.

Bereavement Doula

A bereavement doula provides the mother and family with practical and emotional support when there is no live birth or birth comes with a difficult or fatal diagnosis. The stillbirth doula is professionally trained to support the mother through the process of birthing a stillborn child and to provide comfort measures for bereavement.

Length of Training

Most doula programs can take as little as 6-weeks up to 12-months to completed. Most students will completed training in 6 to 12 weeks. Typically, it all depends on how much time scheduled for training and homework assignments that determines how long it will take to complete the course.

What is the Cost to Become a Certified Doula?

Cost for doula certification programs can very, but essentially you can expect to pay as little as $350 to $500 for a single modality doula program. If you are looking to expand your knowledge by becoming certified as a labor and birth doula and a postpartum doula your rate for the curriculum will cost more. However, some schools offer discounts if you are looking to acquire more than one certification.

DOULA TRAINING

CAPPA

Childbirth and Postpartum Professional Association (CAPPA) was founded in 1998 and is an “international certification organization for doulas, childbirth educators and lactation educators”. CAPPA training works with the expectant mother during the perinatal year, providing education and support, and partners with many organizations, engaging perinatal professionals.
DONA International
DONA International remains the leader is education and training for doulas. DONA International, formerly Doulas of North America was founded in 1992, Penny Simkin being the first president. DONA International provides both certified birth doula and postpartum doula education and recertification training.
ICEA
The international Childbirth Education Association (ICEA) offers professional in-person birth doula and labor Support workshops or online workshop training at an additional fee. ICEA was formed in 1960 and is centered around a commitment to “family-centered maternity care”.
International Doula Institute
The International Doula Institute was founded by Aliza Bancoff and created by knowledgeable professionally trained doulas and other maternal care professionals. It is an online training program with an at-your-own pace curriculum.

There are a few nationally recognized training entities. First, lets begin with the types of doulas, how long does doula training take, what is the cost, then we will cover where you can get training.  


To become a doula, it is important that you receive the appropriate training and certification.  

Doula Training and Certification

1. Bumper Stickers: If you are not opposed to bumper stickers, have professional bumper stickers designed for your vehicle and perhaps the vehicle of spouse.
2. Business Cards / Brochures: Keep a few business cards in your purse or wallet, and brochures in a portfolio or stored in your vehicle.
3. Collaborate: Facilitate a group for birth professionals in your area, to work together and support.
4. Education: Offer workshops to those in your community.
5. Join: Arrange to meet with a local hospital or birthing center. Some of this have paid and volunteer doula services.
6. Media: Share your business on local radio or television stations or write a short article for your local newspaper.
7. Podcast: Discuss aspects of the birthing business in a podcast series.
8. Shirt: Wear a professionally designed t-shirt or sweatshirt that displays your business name.
9. Share: Share your business and services with friends, neighbors, and relatives. Likely they will mention you to others that might be looking to secure your services.
10. Website: Create or have someone design your website and learn effective SEO so people can find you.

 .

Now that you have received your certification and have cared for all the legalities of having a business, i.e., business name, business license, insurance, etc. How do you get the word out that you are taking clients? On your quest to market your new birthing business it is essential that professionalism take a forward stance. When out in the public eye, ensure that you look the part in attire and grooming. The opportunity to present yourself along with your business card may arrive and you will want to be ready.

You will want to get your name and services in front of your target market on a regular and consistent basis. The woman who may not be your client today, may be your client in the future. If she has seen or heard your name or business name on a consistent basis, she will then most likely seek out your services.

TEN WAYS YOU CAN TRY MARKETING YOUR BUSINESS & SERVICES TO POTENTIAL CLIENTS

Finding Your Doula Clients

This course is for you if you have completed your training as a certified breastfeeding counselor/educator (CBC/CBE)  or certified lactation  consultant/educator (CLC/CLE) and are now looking to setup your  services in a welcoming, warm and professional way,

Table of Contents

Insurance and legal coverage
Ways to market yourself, acquiring clients
Interviewing with a prospective client
Communicating with your clients (email, chat and telephone)
Managing documents and billing
Working in collaboration with others (hospitals, birthing centers, midwives, educators)
Establishing your fee
Your work/life balance
Course Certificate upon completion

Starting Your Breastfeeding Educator Services

COMING soon!

ACourse for Aspiring Breastfeeding Educators

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I NEED That!

Tri-Fold Client Brochures

Three Complimentary
Doula Business

Complimentary Birth Pro Tools

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