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Is impulse spending sidetracking your fertility goals? First off, embarking on a fertility journey is a profound commitment that requires both emotional and financial investment, making efficient financial management crucial, especially for women of advanced maternal age. However, spontaneous spending can inadvertently divert resources from important fertility treatments. Impulsive spending and fertility goals are closely […]
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Fertile Optimism’s Journey to Establishing Its Online Presence When we launched Fertile Optimism, our mission was clear: to provide comprehensive support and resources to women on their fertility and menopausal journey and the professionals who support them. However, as with many small businesses, the road to building a strong online presence presented numerous challenges. One […]
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What You Need to Know: Evidence Based Holistic Solutions Trying to Conceive While Dealing with Chronic Migraines Chronic migraine can be a debilitating condition characterized by severe headaches, nausea, and increased sensitivity to light and sound. Fertile Optimism knows firsthand that it can be especially difficult for women who are struggling to conceive to cope […]
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Holistic Framework for a Positive Birth Experience The 4Ps of labor—Passenger, Passageway, Powers, and Psyche — are essential elements that influence the progress and outcome of labor and birth. These components work together in a dynamic process, and each plays an important role in supporting a safe and effective labor experience. The Passenger refers to […]
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STRATEGIES TO SUCCESSFULLY WORK FROM HOME Implementing successful work-from-home strategies specific to women can provide the flexibility needed to balance work, family and personal needs. This is particularly beneficial for women with children who are homeschooled, whether by choice or circumstance. Achieving this balance requires clear boundaries and good organizational skills. So how can you […]
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Doulas play an important role in providing emotional, physical, and informational support to families during pregnancy, labor, and postpartum. While the work is incredibly rewarding, running a doula business comes with its own set of business challenges. These doula challenges can vary, but whether you’re just starting out or have been practicing for years, addressing […]
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We understand the unique challenges women in midlife face in balancing entrepreneurship with existing commitments such as family and other responsibilities. Our insights are based not only on theoretical considerations but also on first-hand experience of managing the complicated phases of fertility, hormonal wellness, the demands of secular work, and running your own business. All […]
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Common Items For Your “Doula Go Bag” A doula should have a well-stocked bag with all the necessary items to provide comfort and support to expectant mothers. Items designed to help the mother relax and feel comfortable are essential components of a doula bag, items like essential oils, massagers, and soothing music. These items can […]
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Social Media MeWe for Your Doula Business Social media platforms offer doulas invaluable opportunities to connect with expectant parents, build a community and promote their services. MeWe, a privacy-focused social networking platform, offers doulas a unique space to authentically connect with clients and cultivate meaningful relationships. In this article, we share effective marketing strategies on […]
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Given today’s connected digital landscape, social media platforms play a critical role in doula marketing on social media, helping your doula and reproductive wellness business engage with clients, promote services, and build community. For a doula and reproductive wellness business, effective use of these platforms can significantly enhance reach, education, and client engagement. In this […]
