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Fertile Optimism’s Journey to Establishing Its Online Presence When we launched Fertile Optimism, our mission was clear: to provide comprehensive support and resources to women on their fertility and menopausal journey and the professionals who support them. However, as with many small businesses, the road to building a strong online presence presented numerous challenges. One […]

How Using Showit Helped Fertile Optimism Build a Better Website

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STRATEGIES TO SUCCESSFULLY WORK FROM HOME Implementing successful work-from-home strategies specific to women can provide the flexibility needed to balance work, family and personal needs. This is particularly beneficial for women with children who are homeschooled, whether by choice or circumstance. Achieving this balance requires clear boundaries and good organizational skills. So how can you […]

Successful Work From Home Strategies for Women

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Doulas play an important role in providing emotional, physical, and informational support to families during pregnancy, labor, and postpartum. While the work is incredibly rewarding, running a doula business comes with its own set of business challenges. These doula challenges can vary, but whether you’re just starting out or have been practicing for years, addressing […]

Business Challenges for Doulas: The 10 Biggest Concerns

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We understand the unique challenges women in midlife face in balancing entrepreneurship with existing commitments such as family and other responsibilities. Our insights are based not only on theoretical considerations but also on first-hand experience of managing the complicated phases of fertility, hormonal wellness, the demands of secular work, and running your own business. All […]

Midlife Women Entrepreneurs: Starting Their Second Act

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Social Media MeWe for Your Doula Business Social media platforms offer doulas invaluable opportunities to connect with expectant parents, build a community and promote their services. MeWe, a privacy-focused social networking platform, offers doulas a unique space to authentically connect with clients and cultivate meaningful relationships. In this article, we share effective marketing strategies on […]

Elevating Your Doula Business-Effective Marketing Strategies on MeWe

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Given today’s connected digital landscape, social media platforms play a critical role in doula marketing on social media, helping your doula and reproductive wellness business engage with clients, promote services, and build community. For a doula and reproductive wellness business, effective use of these platforms can significantly enhance reach, education, and client engagement. In this […]

How Social Media Platforms Bring Benefit to Your Doula and Reproductive Wellness Business

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Could having a homebased business be your start to financial independence & reproductive wellness? Do you ascribe to the FIRE methodology, Financial Independence Retire Early?  Whether you do or you do not the fact still remains that most persons would prefer to work at what their heart desires at the time that works best for their personal […]

Home-Based Business – Reallocating Your Time

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BLOGGING AS A FORM OF EXPRESSION Anguish and concern can be released by expressing one’s thoughts using pen and paper, or in the case of blogging for doulas and wellness professionals, the keyboard. For many, as part of their own personal appeal, journaling or blogging may begin and pass speedily when expressing thoughts, feelings, ideas, […]

Blogging as a Doula and Wellness Professional

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