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What is Keyword Density and Why Does It Matter? As a birth and wellness professional working to incorporate blogging into my business model, I was not familiar with keyword density until I downloaded the Yoast plugin and learned that I needed a more strategic approach in my application to use keywords and in writing my […]
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To my fellow birth and wellness professionals, the doulas, childbirth educators, lactation consultants, midwives, and wellness consultants, writing content that speaks directly to your ideal client is critical to building a practice that feels fulfilling and sustainable. In the continuous transitioning arena of digital marketing, your content is more than just a way to promote […]
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Please note that Fertile Optimism does not provide financial or tax advice; this article is for general informational purposes only, and we strongly encourage all birth and wellness professionals, readers and others to consult a qualified financial advisor and tax advisor to determine the best course of action for their specific business or personal circumstances. […]
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Fertile Optimism’s Journey to Establishing Its Online Presence When we launched Fertile Optimism, our mission was clear: to provide comprehensive support and resources to women on their fertility and menopausal journey and for the professionals who support them. However, as with many small businesses, the road to building a strong online presence presented numerous challenges. […]
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STRATEGIES TO SUCCESSFULLY WORK FROM HOME Implementing successful work-from-home strategies specific to women can provide the flexibility needed to balance work, family and personal needs. This is particularly beneficial for women with children who are homeschooled, whether by choice or circumstance. Achieving this balance requires clear boundaries and good organizational skills. So how can you […]
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Doulas play an important role in providing emotional, physical, and informational support to families during pregnancy, labor, and postpartum. While the work is incredibly rewarding, running a doula business comes with its own set of business challenges. These doula challenges can vary, but whether you’re just starting out or have been practicing for years, addressing […]
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We understand the unique challenges women in midlife face in balancing entrepreneurship with existing commitments such as family and other responsibilities. Our insights are based not only on theoretical considerations but also on first-hand experience of managing the complicated phases of fertility, hormonal wellness, the demands of secular work, and running your own business. All […]
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Given today’s connected digital landscape, social media platforms play a critical role in doula marketing on social media, helping your doula and reproductive wellness business engage with clients, promote services, and build community. For a doula and reproductive wellness business, effective use of these platforms can significantly enhance reach, education, and client engagement. In this […]
