How Using Showit Helped Fertile Optimism Build a Better Website

Fertile Optimism’s Journey to Establishing Its Online Presence

When we launched Fertile Optimism, our mission was clear: to provide comprehensive support and resources to women on their fertility and menopausal journey and the professionals who support them. However, as with many small businesses, the road to building a strong online presence presented numerous challenges. One major hurdle was finding the right website builder. After much consideration, we determined that Showit was the Best Website Builder for Fertile Optimism—helping us meet both our design and functional needs

In the early days, we built our first website with Serif’s WebPlus, which we loved, a Windows-based platform that allowed us freedom from monthly subscription prices thus serving its purpose at the time. But when Serif rebranded to Affinity and stopped supporting WebPlus, we were between a rock and a hard place. Our business literally ground to a halt. Fertile Optimism, still a viable business was stuck in quicksand. Without a website to connect with clients, share resources or offer our services, we suffered a major setback and our business lost momentum.

A Fresh Start For A BETTER WEBSITE

After several months of stagnation, we started looking for a solution. It was not until we came across an online seminar by Fiona Humberstone, The Brand Stylist, during the COVID-19 pandemic that everything started to change. In that session, Fiona interviewed a website designer, Stefani Lefler of December Oak, who introduced us to a platform that would allow us to redesign our website to truly reflect Fertile Optimism’s vision. The platform looked to be one that would give us creative freedom and ease of use, allowing us to finally create a website that truly reflected our work.

Small Start With Big Potential

We started our website journey with a free Showit template, which gave us a solid foundation in which to start, while still giving us the flexibility to customize the website to reflect our brand identity without the need for advanced coding skills, which we had no time to learn. For a business focused on women’s wellness, it was important that the website felt welcoming, calm and easy to navigate, and Showit allowed us to achieve this with its intuitive drag-and-drop design tools and robust blogging integration through WordPress.

Showit provides the best of both worlds, giving us that creative freedom, and seamless user experience we desired. By using the free template, we were able to get our website online relatively quickly without compromising on design quality. The ease of customization allowed us to create a welcoming space for women looking for support on their fertility or menopause journey. And although the free template was perfect for our needs, we are already thinking about the future. As we continue to grow, we may upgrade to one of Showit’s more elegant and feature-rich templates to ensure our website evolves with the needs of our business.

SUPPORTIVE SELF-HELP DATABASE

Another important aspect of creating our website was the ability to organize and highlight our offerings and resources. Fertile Optimism provides everything from coaching and courses to digital products like wellness tools and guides, so a well-organized self-help database is essential to our autonomy.

Using Showit’s design tools, we were able to create a website that clearly displays our services and makes it easy for visitors to navigate our services. Whether they are looking for information on fertility, menopause or holistic wellness practices, our website FertileOptimism.com is designed to provide a seamless experience and even allows for integration with external platforms such as our course website FertileOptimismCourses.com, ensuring a seamless user experience. As our business has evolved and we continue to add new resources, Showit allows us to update and expand our website without having to start from scratch.

SHOWIT’S CUSTOMER SUPPORT THAT IS EFFECTIVE

One of the features that stood out to us about Showit is the excellent customer support. As a small business, we need a platform that not only works well but also provides fast and responsive support when needed. Showit, based in Arizona, provides us with real-time help and ensures we get help when we need it. Showit has always helped us in a timely manner to resolve issues and ensure we get the most out of the platform. With real-time help, detailed tutorials and an easy-to-navigate knowledge base, Showit has helped us through our business growth.

LOOKING AHEAD – A BETTER WEBSITE EXPERIENCE

While Fertile Optimism is still in the process of becoming a fully profitable business, our journey with building an online presence has been a learning experience. The decision to use Showit has breathed new life into our business. We have created a website that reflects our passion for women’s wellness, a place where women can find the support they need on their journey through fertility and menopause, and where they can educate themselves and find resources for doulas and others who support these unique women.

As we continue to evolve, the Fertile Optimism website will remain a central hub for our clients and visitors, offering resources, courses and tools to guide women through some of life’s most difficult transitions. We know that as our business growth continues, we will adapt and improve our online presence to best serve our audience.

It has been an exciting journey, and we are grateful for the tools and resources that have helped us get here. Whether you are a wellness entrepreneur or a small business owner just starting out, know that the right platform combined with dedication and creativity can lead to growth and success, even if the road ahead seems uncertain.

CONCLUSION

At Fertile Optimism, we are passionate about empowering women and supporting their journey to fertility and wellness. The improvements to our website are just the beginning of our efforts to better support women on this journey and the professionals who support them. If you found this insight valuable, we invite you to learn more about Fertile Optimism and explore our resources. Please also share this post with others who could benefit from the tools and support we offer.